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Samurai Isekai Campaign Key Visuals & Concept Art (McDonald’s Singapore🍔)

I’m thrilled to have worked again with Genesis Motion Design and McDonald’s Singapore on the Samurai Isekai campaign for 2024!

For this campaign, I contributed concept art, character designs, and key visuals, bringing an adventurous isekai theme to life with bold and stylish illustrations.

Thank you to McDonald’s Singapore and the talented team at Genesis Motion Design for trusting me with another exciting and creative project.

Special thanks to my teammates for their amazing work on the animation and final rollout. It’s always a pleasure to collaborate with such a passionate team!💕

Key Visual Samurai

Key Visual Samurai

Samurai Concept Art

Samurai Concept Art

Samurai Concept Variations

Samurai Concept Variations

Girl Concpet Art final

Girl Concpet Art final

Girl Concept Variations (Initial, Before Age Adjustment)

Girl Concept Variations (Initial, Before Age Adjustment)

McDonald's Outfit Concept Art

McDonald's Outfit Concept Art

Key Visual Samurai Rough Sketchs

Key Visual Samurai Rough Sketchs

McD website

McD website

In-store Promotional Display

In-store Promotional Display

Campaign Animation – Full Video